Property Consultants Guide: Kick off Your Career in Real Estate

If you are an attentive person who enjoys working with people and negotiations, then a career in real estate would be perfect for you! But you need to know, property consultants are more than professionals who show homes and sell them! 

Kickstarting your career as a property consultant might be overwhelming, especially since the real estate field is a rapidly progressing industry.

In this comprehensive guide, we will tell you everything you need to know before joining such a dynamic field. From the difference between property consultants and real estate agents to the essential skills you need to have and how to build your knowledge base, this blog will have it all.

Property Consultants

It’s always a tiring process when you are looking to start a career in a new field. & it’s definitely hard (yet fantastic!) when it is in a booming industry. So, first thing first, who are real estate property consultants?

In simple words, they are trusted professionals who guide their clients through buying, selling, renting, and investment options. You’re probably wondering, “So how does that differ from a real estate agent?”, and we will answer your question right away.

Property Consultant vs Real Estate Agent

There are several elements that distinguish property consultants and real estate agents, which include:

• Their main role and the services they offer
• Clients’ types and goals
• Approaching clients

For real estate property consultants, their:

• Main role is advising clients on property options. The services they offer include advising as well as providing ROI analysis in case of investment. Moreover, they often work with real estate developers or with corporate clients.
• Clients are mostly high-net individuals, investors, and developers. The goal of property consultants is to lead the way for a long-term investment or ownership.
• Approach to a client is more proactive. They need to understand their financial goals and budgets, perform market analysis to know what suits their needs, and provide them with tailored strategies.

For real estate agents, their:

• Main role is to facilitate their clients’ buying, selling, or renting process. Their services revolve around listing the available properties in the market, assisting with offers and paperwork, and negotiating on their clients’ behalf.
• Clients are typically individuals who are looking to sell or buy a house. That’s why the main goal of a real estate agent is to close the deal.
• Approach to client is more reactive. They need to respond to their needs, show them the available properties, and manage their offers.

Wondering which is better for you? 

If you are more professional and analytical, the property consultant position is the one for you. On the other hand, if you are more about residential sales and more clients-oriented, being a real estate agent would be your better option.

To achieve these goals and have a deeper understanding of your main role and responsibilities, there are several skills and qualities property consultants need to understand.

Skills and Qualities

If you are in the hunt for real estate jobs and considering applying for the position of a property consultant, you need to have the following skills:

• Communication Skills

You need to be clear and persuasive, as well as have the ability to explain complex information in simpler terms. Actively listening to your clients and understanding their needs is the key to proper negotiation.

• Negotiation Skills

This revolves around handling price negotiations between buyers and sellers, and being diplomatic. Remember, it’s all about getting the best deal for your client, which gets us to the next important skill!

• Market Knowledge

Real estate property consultants need to understand the market’s trends, the various neighborhoods, and the advantages of owning a unit in this location. Furthermore, you should be able to advise your client when the best time is to buy.

That’s when your sales and persuasion skills need to be on point. As a property consultant, you need to know that you are selling them an unmatched opportunity, not just a home!

This will build long-term trust and loyalty with your client and will get you various referrals. Not to mention that you will be growing your connections and widening your network, which is important for property consultants.

The thing is, this set of skills and qualities doesn’t necessarily require a certain educational background or certification. Of course, being a business, finance, or economics graduate would serve you if you are looking to kickstart your career as a property consultant.

But building a knowledge base is more important!

Building a Knowledge Base for Property Consultants

There are various aspects you need to build your knowledge in when considering a career as a real estate property consultant, which include understanding Egypt’s property market.

You need to know about the available residential and mixed-use developments in the various prominent areas in Egypt, which include, but aren’t limited to:

• New Cairo
• New Zayed
• Ras El Hekma
• El Gouna
• Mostakbal City

Additionally, some of the aspects you need to learn when you are choosing a career as a property consultant are about mortgages (such as Nawy Now), financing, and investment options.

Furthermore, you need to keep an eye on the real estate market trends. Remember, one of your main roles as a property consultant is advising your client and having a deep understanding of the industry’s trends, which evolves to offer future buyers solutions to their problems, is essential!

These are the main elements property consultants need to be knowledgeable about before choosing this evolving career path. So, how would you start? 

Hunting for jobs is a tiresome process on its own, especially if you don’t know where to begin. The elements we listed above are the very first factors you need to cover for the right work approach from day one. It will set the tone for your long-term success.

But what is written between the story’s lines of successful real estate property consultants? The answer lies in how they start.

Tips for Property Consultants to Get Started

The early stages of your work define your long-term success. Choosing the right brokerage and mentorship is important for property consultants to start their career paths, but you also need to:

1. Learn about your local market, new developments, and Egypt’s top real estate developers.
2. Proper training, support, and access to listings, through the proper mentor, of course!
3. Invest in your own personal branding. A professional profile on social media and LinkedIn is important for you. Moreover, marketing yourself consistently is crucial. Nowadays, real estate property consultants use short videos on different platforms, such as Instagram and TikTok, to talk about different projects and properties. (The power of social media & understanding their trends would take your career to the next level.)
4. Start networking and expanding their connections, as well as attending important real estate events.
5. Practice active listening to your clients. Skilled property consultants need to understand their clients, solve their problems, and provide value that goes beyond purchasing a unit.
6. Understand how tech literacy is a major element for you and your career growth.
7. Use a proper CRM (Customer Relationship Management) System to track your leads and follow-ups. These tools help property consultants to organize their database, track their communications, and schedule important reminders.
8. Learn the importance of patience, resilience, and being knowledgeable. Remember, property consultants work in a forever-expanding industry!
9. Know that post-sale follow-up is as important as the sales cycle itself. It gains your clients’ satisfaction as well as grants you your next referral.
10. Understand the commission structure.

You can also check:

All Your Real Estate FAQs Answered

As mentioned above, choosing the right brokerage and mentor to start your career as a property consultant is vital.

Property consultants need to know not only how to handle their clients and build a relationship based on trust, but also work with a trusted entity for lead generation and marketing.

Start Your Property Consultancy Career with Nawy

Nawy, the largest prop-tech company in Africa, is the perfect gateway for property consultants to not only grow but to kickstart their career paths.

As we mentioned above, a leading brokerage company would help you with lead generation, but that’s not the full picture. Nawy not only helps property consultants to evolve, but also accelerates their growth and gives them the market insight they need.

At Nawy, we believe that a strong career path for property consultants begins with appropriate preparation. That’s why we offer you a Sales Associate Certification Program, with intensive training and exclusive certification.

All you need to be is ambitious, energetic, and eager to learn!

Additionally, Nawy has various openings at different levels for property consultants, whether you are looking for an entry-level or a senior position.

Furthermore, Nawy’s listings feature the top real estate developments in Egypt with the best companies in the industry. We combine expertise with the best technology, and both are essential for property consultants.

You would be gaining:

1. Verified, high-end leads.
2. Great marketing and brand support.
3. Unmatched tech tools to work with.
4. Training and various growth opportunities.
5. Access to many high-demand properties in different urban and coastal areas across Egypt.
6. A competitive commission and career advancement.

Ready to kick off your career and become one of the property consultants in a fast-paced work environment? 

Then check the available job openings in Nawy Real Estate and apply now!

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FAQs

• What do property consultants do?

They help clients make informed decisions about buying, selling, or investing in real estate properties. Their role is more advisory and guiding through every step of the process.

• How to be a property consultant?

To become a property consultant, you need to gain market knowledge, have communication, negotiation, and persuasion skills, and have proper training in the field with a trusted mentor.

• What makes you the ideal candidate for a property consultant position?

A property consultant needs various skills and qualities, including, but not limited to communication & negotiation skills and local market knowledge.

• Is a real estate agent a good job?

Yes, it is. Working as a real estate agent is financially rewarding with a commission-based system.