Grova By Hassan Allam Holding

Grova Developments is one of the newest real estate development companies in the Egyptian market. The company started in 2025 as the real estate development arm of the well-known Hassan Allam Holding. 

Despite being new to the market, the company has been able to launch one of its premium projects, Grova East Hills in New Cairo. It also developed Grova West. 

Grova Hassan Allam moves with well-thought-out steps towards more expansion and larger projects in various spots across Egypt. 

Grova by Hassan Allam Facts 

Being the global real estate arm of Hassan Allam, Grova Company is led by a superior philosophy of excellence in each step. The company centers its developments around land-led design along with luxury. The practical application of such principles is seen in its projects through smartly utilizing the land’s area and creating elite architectural styles. 

The company’s vision is to create enduring destinations, not just mere buildings. The goal is to offer the residents thriving communities where their families can grow and flourish in a healthy ecosystem. 

Moreover, Grova Hassan Allam is committed to building functional projects that elevate residents' luxurious lifestyle. 

Finally, the company follows a strict value proposition with the following values at its core:

• Excellence 
• Intelligence 
• Equilibrium & Balance
• Authenticity 
• Innovation 
• Sustainability 

Grova Developments Owner & History 

Grova Company is owned by Hassan Allam Holding as the real estate subsidiary of the group. Currently, it is managed (since its inception in 2025) by CEO Sherif Sadek. Keeping in mind that the wider enterprise holding is led by Hassan Allam, the group’s CEO, and Amr Allam, Executive Board Member and Co-Chief Executive Officer. 

The company was established in April 2025. Nevertheless, in a short time, it was able to achieve the following accomplishments:

• 2 active markets (Egypt and Saudi Arabia)

• 2 new markets with upcoming expansions (to be announced)

• 4.2 million sqm land bank 

• 1.5 million sqm under development land 

Grova Projects

So far, Grova Developments has delivered two elite projects:

• Grova East Hills in New Cairo 
• Grova West 

Aside from those, the main concept behind any of the company’s projects is:

• Creating large-scale, land-led destinations designed for long-term value

• Integrating disciplined planning, climate-responsive design, and operational rigour to create sustainable communities 

• Building an ecosystem in which land, climate, and human needs are prioritized and valued 

Below is a detailed account of Grova East Hills as an example of the company’s proficiency.

Grova East Hills 

• Location of Grova East Hills: at the heart of New Cairo City, 5 minutes away from AUC and only 30 minutes from Cairo International Airport

• Land area: 300 acres with 7 neighborhoods with 7 residential typologies

• Units: standalone villas, townhouses, twin houses  

• Amenities: terraces, plazas, bridge crossings, commercial spine, F&B venues, offices, The Village Commercial Hub, Grova Wellbeing Club, Grova Sports Complex, Grova Wellbeing Club, community parks and garden areas. 

Check out properties for sale in properties for sale in Grova East Hills New Cairo!

Text us now to get your new unit in one of Grova Hassan Allam projects. 

Why Invest With Grova Company?

Investing your money with Grova Hassan Allam is a premium investment opportunity; here are the key reasons why:

• The company builds on the 90+ years of experience and legacy of Hassan Allam Holding; projects are delivered with guaranteed quality 

• It has precisely defined the criteria upon which it chooses land to create its projects; the result is a smart, sustainable, and human-centric project 

• The company also smartly picks the locations of its projects in major vital spots 

Grova Developments Egypt Mother Company 

Grova is the regional and global real estate development arm of Hassan Allam Holding. This tycoon started in 1936, bringing 9 decades of hands-on experience to the market. It has various subsidiaries specializing in:

• Construction 
• Contracting 
• Engineering consultancy 
• Infrastructure 
• Power generation
• Logistics